What is Gamification?

Applying gaming techniques to improve concepts, ideas, and practices that are not games, e.g., self-administered surveys. In MEL research, the goal of gamification is to make the survey more interactive, engaging, and enjoyable during participation.

Why Gamification?

Minimizes the pain of conventional online surveys including:

1. Poor Response Rates
2. Low Completion
3. Shallow Answers
4. High Attrition 
5. Targeting Bias
6. Question-Type Limitations

Our Findings

INTEGRATED compared results gathered via gamified surveys and conventional surveys during data collection for a 2022 Baseline Assessment of Luminus University for Roots of Change. INTEGRATED found view rates​, response rates, completion rates​ and consent to recontact were all higher for the gamified survey. 

 

However, like all methods, gamification has limitations. Gamification should only be used when surveys are self-administered and when it is appropriate to the study population.

Examples of Gamification

Gamification can be used to hack questions for all kinds of survey-topics like demographics, location, and likert scale. Contrast the dull, conventional survey format with the engaging experience of the gamified survey:

 

 

Proven Results

INTEGRATED won BEST LEARNING PRODUCT AWARD for its innovative and creative utilization of gamification at the 2022 USAID MEL Conference in Amman, Jordan.